As it does so, the sunblinds for the side and rear windows and panoramic glass sunroof automatically drop down, and the ambient lighting in the rear dims. It spreads out horizontally across virtually the full width of the interior. Now, after years of expectation and likely more than a little internal annoyance that Merc got there first, BMW has finally unveiled a full EV version of its high-end 7 Series, the i7-and in contrast to the EQS, it looks like BMW has given the tech in this car serious consideration.īMW has decided that individual tablets stuck to the rear of the front seats are yesterday’s solution to providing media to rear passengers (plus WIRED understands that it was not as popular an optional extra as the company would have liked) and has instead created-and crash-tested-a new option for executive movie buffs on the go.Īt the press of fancy touchscreens and info displays built into the rear door panels-another new splash of tech BMW is rather seriously calling “Touch Command”-you can fire up a 31.3-inch 8K touchscreen Amazon Fire TV that folds down from the ceiling of the cabin. But BMW i has until now left the world of the executive limo alone, allowing bitter rival Mercedes-Benz to beat it to the punch when it electrified its EQS. There have been numerous models from the i division since these first two efforts-most recently the 2021 iX-with varying levels of success in sales and in execution. It was an expensive gamble, but even if BMW had not sold in excess of 240,000 units of these two cars worldwide-and by 2019 had more than half a million group sales from the i division-it would have been worth it just for the brand value conferred by staking its claim to electric cars before any other major manufacturers did. The launch cars were the still-in-production i3 and the i8 sports car. BMW revived its sub-brand “i” division in 2011-long before most people had even heard of Tesla-to design and make plug-in electric vehicles.
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